mbi work

Sanofi-Sunrise

Creative Services

Sanofi Sunrise came to MBI with big ideas. They're a venture group within Sanofi-Genzyme that handles early-stage, "transformative opportunities" through company co-creation, and they needed to develop a new visual brand and website that effectively conveyed their persona as non-conservative, risk-sharing and bleeding-edge. Embracing the challenge of executing on all that within a relatively short amount of time, we dove in and crafted a new visual brand and messaging that’s as big and bold as Sunrise and their ideas.

Branding

Visual Messaging




Website