mbi work


Creative Services

ImaginAb's focus is on engineering antibodies as in vivo companion imaging agents to guide treatment decisions in oncology and immunology, and they needed a high-quality animation to communicate that technology to the world. Their brand language was also not particularly reflective of their core direction, and they were likewise in need of a bold new brand identity to better relay their message. MBI tackled both problems, crafting a new logo and unique brand language that is closely tied to the elements in their animated materials and applied consistently throughout their entire suite of marketing and promotional materials. The result was a wholly unique, tightly integrated and highly effective new brand.


Visual Messaging