iCeutica, whose proprietary SoluMatrix™ Fine Particle Technology fuels new product development and solves a myriad of problems for marketed or development-stage pharmaceuticals, needed to evolve its visual brand to better tell its story and showcase its science.
Working with the existing iCeutica logo, MBI leveraged both custom and stock photography to create a new and distinct visual style to evolve the iCeutica brand language. Then the goal was to launch a consistent and powerful presentation of the brand by applying the new treatment throughout their suite of collateral and assets.
The result was the unification of their online presence with their printed materials and presentation assets. Working as an extension of the iCeutica day-to-day team, MBI developed a new corporate website, event booth, PPT decks, and various support materials to create a cohesive set of tools to help them better deliver their message.